Working closely with the Calvin Klein creative team, I helped to concept the second-iteration of their phenomenally successful #mycalvins campaign. I was on-set for the duration of the campaign shoot to interview talent and help with behind-the-scenes video. I wrote the copy for the final campaign images, as well as marketing copy for all iterations, from emails to landing pages and social media.
Shot by photographer and filmmaker Tyrone Lebon, the Spring 2016 Calvin Klein global advertising campaign presents a diverse cast that ranges from global superstars, actors, rappers, artists and models to street cast talent. Those featured include Justin Bieber, Kendall Jenner, Kendrick Lamar, FKA twigs, Fetty Wap, Klara Kristin, Joey Bada$$, Abbey Lee Kershaw, Adwoa Aboah, Saskia de Brauw, Destiny Frasqueri, Sung Jin Park and more.